If you’re new to Social Media – or even if you’re not – these articles are well worth the read. This page is a great reference tool for any journalist, newsroom, TV station, news manager, reporter, producer or anchor looking to improve their Social Media strategy…
Fans of TV Show are 75% More Likely to Watch via Viacom study 2013
3% More Facebook Likes equals 1% More Ratings via CitizenNet 2013
Social TV Survey: Social Media is Making You Watch More TV
More People Getting News on Social Media – via Pew 2013
How to verify and when to publish news gathered on Social Media – via Poynter 2012
Type of News Content that’s Most Engaging on Facebook – via Nieman Lab 2012
15% of online adults use Twitter, and 8% do so on a typical day – via 2012 Pew Study
How Viewers Respond to Social Media Mentions on TV – via 2012 Accenture study
Infographic: Social Media as a News Source – via Schools.com
Live Tweeting Best Practices for Media – via Twitter
Best Times to Tweet Links – via Bit.ly 2012
How to Get More Engagement on Facebook – via 2012 Dan Zarella study
62% of Viewers use Social Media While Watching – via 2012 Ericsson study
Status of Social Media Rising at TV Stations – via TVNewsCheck
Twitter Algorithm Can Predict News Popularity – via WebProNews
Social Media and News Traffic 2012 – via Mashable and Pew
Relationship between Social Buzz and TV Ratings – via Nielsen
Nielsen: Social Media Report Q3 2011 – Key findings from Nielsen Research on Social Media consumption.
2011 How Mainstream Media Outlets Use Twitter – via Pew Research Center’s Project for Excellence in Journalism
2011 Facebook Analysis: How news orgs are engaging users on Facebook & Best Practices.
2011 Facebook Study: How people are engaging Journalists on Facebook & Best Practices.
2011 PEW Study: How People Find News Online: Facebook emerges as 2nd or 3rd most important driver of traffic to news sites. Twitter, much lower.
2011 American Society of News Editors’ Social Media Guide: Includes 10 Best Practices for Social Media according to ASNE.
Social Media Tips and Tools for Journalists
How Facebook Can Help the News Industry – Facebook now drives the fourth largest amount of traffic to media properties behind Google, Yahoo and MSN. Facebook’s Pages encourage loyalty to specific media brands and publications. It offer publishers new kinds of analytics that Google can’t. Engagement analytics may attract better-produced content. News is compelling in a social context. Facebook may help balance Google’s power over publishers.
Social Networks Play a Major Part in How we get News
Facebook Users Prefer Broadcast Media
The Value of a Facebook LIKE
How News Organizations are Generating Revenue from Social Media
How News Consumption is Shifting to the Personalized Social News Stream
Five Innovative Websites That Could Change the Future of News – Innovative Websites that introduce new approaches to the consumption of information.
How to Save the News – How Google broke and is now starting to fix the news business.
Facebook Could Become the World’s Leading News Reader – Facebook clearly has an opportunity to become the subscription mechanism of choice for hundreds of millions of readers and for millions of publishing organizations. That’s a good place for any company to be.
The Journalist’s Guide to Facebook – Finding Leads on Facebook, Finding Sources on Facebook, Reaching Audiences Through Facebook, Building a Community on Facebook, Dealing with Ethics Issues on Facebook, Getting the Facts on Facebook, Tips and Tricks.
The Journalist’s Guide to Twitter – How Twitter can improve your Reporting, Twitter Tools, Tracking Tweets, Sourcing, Networking, Using Directories, Setting Up Breaking News Tweets.
7 Ways Journalists Can Use Foursquare – Finding Targeted Contacts, Breaking News, Sourcing Information from Tips, Learning About People You’re Profiling, Discovering and Monitoring Trends, Publishing and Distributing Content, Crowdsourcing News and Rewarding Readers with Badges.
Everything I Need to Know about Twitter I Learned in J-School – 8 Ways you can engage your audience using Twitter.
Ongoing Twitter Chat Between Journalists, Bloggers and PR folks or watch live Mondays 7pm-10pm (cst)
The Ultimate List: 300+ Social Media Statistics – The Average Facebook User, The Boom of Social Sites, How Facebook stacks up against Twitter, Social Sharing Statistics, Which Cities are the most Twitter-Friendly, Demographics of the Online Viewer, Blogger Demographics, Age Distribution for Social Sites, Social Networks Around the World, Social Media in China, Number of Emails Sent per Day, Number of Tweets Sent per Day, Social Media Demographics, and much, much more.
50 Social News Websites You Should See – List of General and Niche Social Media Communities.
The SPJ’s Twitter Follow List – Journalists worth following on Twitter.
How Social Media is Radically Changing the Newsroom
Where Americans Get Their News
The Future of Local Media According to TechnicallyPhilly
Top Internet Trends of 2000-09: Democratization of News
The Ben Franklin Project – The Ben Franklin Project opens the process and allows everyone to participate at whatever level they are comfortable. Adhering to a digital first mission, the Ben Franklin Project will empower the audience – through use of free web-based tools – such as Facebook and Twitter – to determine on what stories our reporting and editing staff should be focusing their efforts. The audience – the news consumer – will no longer simply be the end user. By transforming the process the traditional “end user” will be put at the beginning of the process when she helps shape the newsgathering and participates in the newsgathering.