November 8, 2010
Nice article today. I’m on the Board of Advisors for the UF PR Department – would be interested in chatting with you next time I’m in Gainesville.
Vice President Global Public Relations
Great panel, well done #NABshow
Kim, I enjoyed your contributions to this week’s sessions at the NAB Show. I couldn’t help thinking of you when I saw this item, http://www.arkansasbusiness.com/article.aspx?aid=131019.54928.143147&page=1. Wonder what your thoughts are about KARK’s use of social media in this way. It’s an interesting case study.
First off, I LOVE your site! Your articles are truly priceless and I appreciate the guidance that you share with your fellow Social Media Administrators.
Now, my question: If you look through my station’s Facebook page a bit, you’ll notice a fair mount of hatred and vitriol from a few of our viewers/Fans. Our legal counsel has told us to stay away from any sort of editing/censorship of these hateful comments, but it’s starting to get out of hand. We are located in the deep south, so unfortunately racism is still alive and kicking here, especially after the recent Presidential election. We’ve all been ignoring these sort of comments, even when our Fans plead that we remove them…all based on our legal counsel’s input. But it’s getting crazy now, and it’s starting to really bother me that these comments could be affecting our brand, and others in the station have come to me with the same concerns.
I don’t want to take too much of your time, so I’ll get straight to the point: I think it’s time to start removing comments, or better yet, begin banning repeat offenders. There are obviously a handful of our Fans who are just plain “trolls”. I’m truly concerned for our brand, and about the fact that these hateful comments MUST be chasing away some of our more intelligent Fans.
I’ve done a fair amount of research, but haven’t found much guidance in reference to this particular situation. Would it be a bad thing to do a little bit of housecleaning, and ban our most hateful Fans? Wouldn’t this lead to a more positive community experience? Are there really any legal concerns, as our legal counsel has led us to believe?
I look forward to your response, and I hope your input can help me in building my case to bring some peace and civility to our Facebook page.
Thanks, and have a great day!
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